PREMIUM TALKING TIPS: Fighting the crave for fattening food? Just surround yourself in its scent

Don’t have any idea on what topic to discuss for Premium Talking Today? Then, please check out this article by Science Daily News . 

Source: AIA

Just a whiff of fried food may entice you to order a high-calorie meal. However, breathe it in for longer than two minutes, and you’re more likely to be content with eating a fruit.

A new study published in the Journal of Marketing Research finds ambient food scent can directly satisfy the belly. That’s because the brain doesn’t necessarily differentiate the source of sensory pleasure.

Science Daily

To read the full article, please click here.

Article Source: Science Daily

To see the slides, please use this link:

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